2024 has arrived, and we’re eagerly embracing the freshness that a new year brings. While we’re always excited for Tri-Now each new year, there’s something uniquely renewed about this one.

Every year, we reflect on Tri-Now, asking ourselves, “Are we serving our athletes to the best of our ability? Are there ways we can better serve our members, personal clients, athletes, and race participants?” This year, we took that reflection a step further. We asked, “What needs to be renewed in us?” Health and fitness have always been priorities, along with our love for swimming, biking, and running. However, we realized we were missing out on our own training and participation.

There’s an expression that goes, “The cobbler’s children don’t have shoes.” While this saying might entail complexities, to us, it reflects the idea that as professionals, it’s easy to overlook our own needs when immersed in our work. We might let our own training slide or plan the Tri-Now calendar without considering what we’d personally love to train for and accomplish. So, as we added events to the team calendar, we also signed up.

We wanted more togetherness, more group training, more community. As much as we adore coaching and cheering you on from the sidelines, we also want to be right there with you—swimming, biking, and running!

If you can relate to needing a renewed excitement for getting active, we invite you to join us! At Tri-Now, we embrace all abilities and generations, welcoming you just as you are.

We would love for you to explore some of our offerings. Here is a glimpse of what we have added to cater to you this year: new group training programs from Rookie to 70.3, monthly coach connection calls for members providing advice, consultation, or encouragement. Additionally, we introduce the Forward Women’s Program, specifically designed for women seeking a fresh and holistic approach to kick off 2024 with a focus on health and fitness.

As always, we offer our club membership option (12 month and 3 month options available), providing you with group workouts, discounts on training and events, plus a vibrant community! 

Looking forward to seeing you in 2024! 

 Debra & Frank Cortese