There is no one more enthusiastic and passionate about triathlon than our co-founder, Coach Frank. A true pioneer and advocate for the sport of triathlon in Dallas, Coach Frank began competing in triathlons in the late ’90s as part of his health and wellness journey. In 2006, he made the transition to a full-time coaching and race directing profession. With a deep belief in service, Frank served as Chair of USA Triathlon SMW region for 9 years and currently holds the position of North Texas Masters Swimming LMSC | Vice Chair.

Coach Frank deeply cares about his athletes and always makes time to offer extra help, provide advice, or simply lend an ear. He has guided hundreds of athletes on their journey to achieve their goals. One of his favorite places to be is at club workouts with the athletes. That’s where you’ll find him most days, bringing his signature energy to each athlete and workout

Contact Coach Frank: CoachFrank@Tri-Now.com

For over 18 years, I’ve worked in the health and fitness industry as a business owner, race producer and multisport coach.  I specialize in working with women who want to feel stronger, boost their energy levels, enhance body confidence, and embrace a holistic approach to fitness. We can accomplish this in a way that suits their preference whether it is running, triathlon, strength and conditioning, health coaching or mental training. 

Together, we’ll collaborate to define your objectives clearly then make a unique plan to achieve them. Our approach will look at behavior change, clarifying intentions and planning purposeful actions supported by consistency, patience, and self-compassion. Through this process, you’ll cultivate sustainable habits allowing you to achieve and maintain your desired results and reach your goals.

I am a practitioner, professional, and certified trainer of Inner Relationship Focusing (IRF), a modality recognized for its significant therapeutic effects. In 2023, I founded Focusing Southwest to offer programs, workshops, and private sessions to individuals.

Contact Coach Debra Debra@Tri-Now.com

As a member of Tri-Now for over a decade, I’m excited to join Frank, Deb, and Linda as a member of the coaching staff. I discovered triathlon in the late 90s like many people have, as an injured runner who turned to the water and bike for cross training. Returning to the sport in 2013 felt like a homecoming of sorts. Since then, I have completed 6 full distance Ironman races, including the Ironman World Championship in Kona, Hawaii, as well as multiple half-iron distances and even more sprints and Olympics. My passion, however, is racing as a push-assist team with my disabled son in triathlons and road races. A criminal prosecutor by trade, I currently am a full-time caregiver for my son and run a nonprofit, Ks For Keegan, the mission of which is to spread organ donation and disability inclusion awareness through sport. I live in Plano with my husband, teenage son and daughter, and two rambunctious bird dogs.

While I am a relatively new triathlon coach, I have been a youth sports coach for girls’ lacrosse, soccer, cross country, and track and field over the last 22 years. I hold prior coaching certifications from USA Lacrosse, Positive Coaching Alliance, and Play Like A Champion Training through the University of Notre Dame. My coaching philosophy is centered in making sure triathlon fits into your already busy life in order to provide health, fitness, and joy, not to let triathlon become your life. I want you to arrive at your start line confident, fresh, and ready to pursue your goals.

Contact Coach Maddie: Maddie@Tri-Now.com

I completed my first sprint triathlon at age 50. I did not, in any way, consider myself an athete. I was totally intimidated and scared, but I was racing with some wonderful friends, and we pushed and encouraged each other to the finish. I’ll never forget that day! I couldn’t even swim 50 meters without resting. I finished that first race, and couldn’t wait to do it again!

If this sounds like you, I’ve got your back.

Today I hold coaching certifications for USAT L1, RRCA L1, and USMS L1, and have completed nearly 100 events including Sprint tris, 70.3 distances, marathons, and trail races. I love the endurance community, and am glad to be a part of it. I am also the Administrative Coordinator for Tri-Now Endurance. My work is completely centered around triathlon, and I love it.

My area of focus is the short, or sprint/olympic distance triathlon. I love working with beginners, and also Athena/Clydesdale athletes. I firmly believe that Every Body is a triathlete’s body. I enjoy helping others see their own wonderful potential. I am currently working on learning more about the Para Triathlete division, where I hope to bring even more people into the world of multi-sport.

On Sundays, during the school year, I direct children’s choir, along with both children and adult handbell choirs at FUMC, Dallas.

Contact Coach Linda: Linda@Tri-Now.com